After doing an investigation on why media producers target their audiences, we are now moving onto how they target audiences. One of the ways companies do this is by producing products with familiar codes and conventions. These are identifiable elements for the audience, so they know what they are getting. For instance, a Horror film will always have the codes and conventions of things like blood, darkness, violence, scary music etc. Media producers can use these individual codes and conventions so that an audience can feel comfortable with new product.
We looked at Sit Coms (situation comedies), as an example of a format which has strong codes and conventions. Why is this? Producers are always making new Sit Coms as they are so popular. And how do you make something enitrely new intresting to an audience? You give it that genres codes and conventions so the audience knows the format already. Codes and conventions of Sit Coms include a "laugh track", a domestic settings, a small group of family or friend characters, 3 or 4 sets, exagerated characters. By comparing both traditional and new sit coms, you can see, where even in brand new, experimental products, producers keep familiar elements to keep it appealing to the audience.
We have moved onto looking at Meida theories, such as the Hypodermic Theory, looking at other ways producers target their products and campaigns.
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