Week One - Introduction

We have now spent our first week looking over Defining Audiences. Probably the most important factor to a media producer developing a product is thinking about a Target Audience. Why define an audience?

• It maximizes your profitability. Money isn't wasted trying to get the product to disinterested groups, and hopefully it will be successful with the Target Audience.
• You can create a Consumer Breakdown, finding out who's buying.
• And then with this further find out who to aim you product at.
• To become the market leader in a specific target audience.

There are many reasons but basically it gives you maximum potential success, and minimum potential failure. 

The next step is to focus on the worksheet. For this I will be looking closely at the Audience rating bodies, BARB, and RAJAR as well as developing my own survey/questionnaire.